Real estate example
Real estate listing social post plan example
See a real estate listing post plan with just-listed, open-house, neighborhood, buyer lead, and sold-style content.
What does this real estate post plan include?
This example shows how a monthly strategy can connect listings, buyer actions, and local proof to branded content and a publishing schedule.
When should agents use this instead of templates?
Use the recurring service when listing details, photos, and deadlines need to become approved, scheduled posts within a consistent monthly strategy.
Campaign goal
Move from property attention to a showing or buyer conversation
This example uses one listing as the anchor, then adds timing, local context, proof, and a clear response path. The plan should help a prospective buyer recognize the property, understand what makes it relevant, remember the open-house or showing window, and contact the agent through the approved destination.
The sequence below is a planning example. Every published post still needs current, approved facts from the real business.
Just-listed introduction
Lead with the strongest verified property detail and make the listing easy to recognize.
Use: Approved listing facts, hero photo, location language, and listing link.Open-house reminder
Repeat the date, time, access details, and reason to attend without adding unsupported urgency.
Use: Confirmed event information, exterior or interior photo, and attendance CTA.Neighborhood context
Help the right buyer understand the surrounding location using facts the agent can support.
Use: Approved area details, nearby features, map-safe context, and fair-housing-safe wording.Buyer question post
Answer one practical question that commonly delays a showing or inquiry.
Use: Property details, agent process, financing disclaimer where needed, and contact path.Proof or status update
Show legitimate momentum through an approved showing update, sold result, or agent process.
Use: Current status, permission-cleared photo, supported claim, and next listing CTA.Approval check
Verify the real business details before publishing
- Listing status, price, dates, and property facts are current
- Photos are approved for marketing use
- Location and audience wording follows fair-housing requirements
- Every post leads to the correct listing, showing, or agent contact destination
FAQ
What should you know before starting?
Can Lumora use my property photos?
Yes. The post plan is built from your real photos, listing details, offer, and booking CTA.
Is this only for luxury listings?
No. It works for standard listings, open houses, neighborhood content, and buyer lead campaigns.